John is the Senior Vice President of Sales for CU Direct, and is based in the company’s Rancho Cordova, California office. John oversees all sales activity for the company, including the company’s five sales regions.
Since joining CU Direct in 2002, John’s accomplishments have included overseeing the expansion of the company’s CUDL product from 10 states to 48 states and 5 regional sales locations with staffing in these areas exceeding 100 employees.
John has coordinated the introduction of all products and services within the organization, as well as developed numerous administrative policies and procedures to facilitate the growth of the organization.
John is a seasoned sales executive with 30 years of experience in the automotive finance industry, with expertise in:
- Consumer and commercial lending
- Credit operations and administration
- Risk management and compliance
- Collections management
- Sales operations
- Market expansion
- Product development and implementation
Prior to joining CU Direct, John held various management positions with United Auto Credit Corporation, Charter One Bank, MS Financial, BayBank of Boston, and General Motors Acceptance Corporation.
John received his bachelor’s degree in Political Science from the University of Oklahoma and his Master’s of Administration from Central Michigan University. John is fluent in Spanish, having worked and lived in Latin America for over 10 years.