End-to-end solutions to power lending

CU Direct provides enterprise technology solutions that bring innovation, efficiency, and enhanced experiences to the lending and financing process.

Welcome to the future of lending.

We build the networks, platforms, and solutions that performance-driven lenders use to gain success across the entire lending landscape.


Credit union partners


Auto dealership partners

$45 Billion

In total funded loans

Lending Insights screen

We’ve learned that life is easier when connections happen seamlessly.
From credit unions working together to connect consumers to the right loan, to lenders coming together to create a new way to revolutionize an entire industry. Through these connections, members experience a real impact on their lives, connecting to new ways to secure the funds needed to achieve their goals.


Consumer LOS

Lending 360 is the origination system that delivers a world-class member and lender experience.

Mortgage LOS

Experience OrigenceTM, the mortgage origination platform built to empower today’s performance-driven lending teams.

Indirect Lending

CUDL is the #1 credit union auto lending network connecting credit unions with over 14,000 dealers across the U.S.

Auto Shopping

AutoSMART lets you control the digital car-buying experience and retain financing with your own online vehicle marketplace.

Business Process Outsourcing

CUDL Complete is the outsourced loan processing solution designed to save you time, reduce expenses and improve accuracy.

Marketing and CRM

Intuvo builds stronger member relationships with a single platform that unifies marketing and sales.

Welcome to a new era of digital mortgage lending

Our brand-new mortgage origination solution Origence brings origination automation front and center to the mortgage lending process. Our next-level mortgage LOS is simply the fastest, most intuitive LOS available to mortgage lending teams today.

Automotive solutions to drive dealership success.

Tap into CUDL, the largest credit union auto financing network in the country featuring more than 1,100 credit unions. Combine that with our online vehicle marketplace, vehicle aftermarket solutions and PPM program, and you’re ready for a future in the fast lane.

  • CU Direct offers a partnership that goes well beyond what is available in the loan origination system marketplace today. It offers technology and indirect lending expertise, delivered using a credit union-centric model that works because it offers high value to both sides of the transaction - dealers and credit unions.

    Tim Kosak Vice President, Consumer Lending
  • CUDL affects our bottom line and our volume tremendously. Through their programs and effective marketing, we are able to have exposure to millions of customers. Mercedes-Benz

    Darin Johnson Finance Director