Blog Posts From: 2015

Strategies For Success in Today’s Competitive Lending Marketplace — the Focus of Drive ’15 Conference

Strategies For Success in Today’s Competitive Lending Marketplace — the Focus of Drive ’15 Conference

How can credit unions better compete against banks and other financial institutions in an increasingly competitive lending landscape? Engaging members more effectively — and more often, improving member loyalty, and capturing more member loans, are all vital aspects of gaining an edge in today’s marketplace. Problem is, where do you go to get the expert…

Finding the Bright Spots & Creating More of Them

Finding the Bright Spots & Creating More of Them

In their book, Switch: How to Change Things When Change is Hard, Chip and Dan Heath introduce readers to the story of Jerry Sternin.  Sternin, who works for Save the Children, was sent to Vietnam in 1990 to open a new office and given six months to make a difference in the nutritional health of…

Achieving Sustainable Loan Growth — Part 2: Addressing Inefficiencies

Achieving Sustainable Loan Growth — Part 2: Addressing Inefficiencies

Published in Lending

(This is part 2 in a series. Read Part 1.) I have the opportunity to meet with many credit unions in my travels.  Here’s my not-so-stunning finding: some credit unions are pretty inefficient.  But why am I talking about inefficiency in an article on sustainable loan growth?  Here’s how I see it.  Sustainable loan growth…

The Member Experience Matters

The Member Experience Matters

As marketers, we are focused on our credit union’s brand.  In fact, we’re probably obsessed with it.  We lean on it in meetings with the team and ideation sessions.  We have guidelines and standards.  But what is a brand? The traditional definition was easy to quantify.  According to the AMA*, a brand is “a name,…

CU Direct’s AutoSMART and AutoPremier Programs Continue to Expand

CU Direct’s AutoSMART and AutoPremier Programs Continue to Expand

During the annual National Automobile Dealers Association (NADA) Convention last month in San Francisco, CU Direct’s next generation AutoSMART site and AutoPremier program were highlighted and very well received by the Dealer Community. Success of both programs in 2014 was the topic of conversation with dealers and media outlets alike during the show.  AutoSMART once again experienced significant growth in 2014, as…

Retail & Medical Financing an Untapped Opportunity for Credit Unions

Retail & Medical Financing an Untapped Opportunity for Credit Unions

Published in Lending, Retail Lending

With unemployment beginning to ease and retail spending up, 2015 promises a growing economy and continued lending growth that could benefit credit unions. Though some forecasts indicate motor vehicle sales and loans may slow slightly in 2015 compared to 2014, Kiplinger believes they will maintain a steady rate, about the “average for annual auto sales…

Disparate Impact:  Why It’s More Than Just a Regulatory Issue

Disparate Impact: Why It’s More Than Just a Regulatory Issue

There has been a lot of discussion over the last couple of years regarding Disparate Impact and Fair Lending Testing, specifically in regard to the NCUA requiring credit unions to prove they are not treating members differently based upon being a member of one of the protected classes. Intentional or inadvertent disparate impact is basically…

Protecting Your Credit Union from Cyber & Data Breach — A Greater Challenge in 2015

Protecting Your Credit Union from Cyber & Data Breach — A Greater Challenge in 2015

Protecting your members and your credit union from cyber-attacks will be a greater challenge in 2015.  With the New Year upon us, the forecast for 2015 indicates a significant increase in the number data breach events affecting consumers and your members. As threats continue to rise, credit unions are searching for ways to reduce their…