Auto Shopping/Buying Articles

Auto Buying Demand Improves, Hits Pre-Recession Levels

Auto Buying Demand Improves, Hits Pre-Recession Levels

By Jose Torres, Senior Business Analyst, CU Direct New and used November YTD auto sales figures are 8.3% and 3.6%, respectively, above 2012 levels, and if these trend holds up, the auto industry is on target to record 57.7 million units in sales in 2013; a level not seen since 2007. New and used vehicle…

Growth of Mobile – A Strong Play for CUs

Growth of Mobile – A Strong Play for CUs

By Cindy Bach, Sr. Product Analyst, Product Management, CU Direct “It’s not what you look at that matters, it’s what you see.” Henry David Thoreau Study after study reveals that the consumer adoption rate of mobile devices has grown exponentially over the last few years. Mirroring this trend, members are increasingly demanding mobile services to…