Lending Articles

Connecting, Informing and Engaging with Activity-Based Marketing  (or…. RIP: Spray and Pray)

Connecting, Informing and Engaging with Activity-Based Marketing (or…. RIP: Spray and Pray)

In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic communications. According to the study, Millennials are most likely to permanently disengage at the highest rate (44%). Most consumers…

Is it Time to Upgrade Your Loan Origination System?

Is it Time to Upgrade Your Loan Origination System?

New CU Direct Case Study Reveals How the Right LOS Can Be a Significant Driver for Greater Loan Activity. La Capitol Federal Credit Union operated on a Loan Origination System (LOS) that was time-consuming, expensive, and inefficient in managing day-to-day tasks, such as emailing documents to members or the flexibility to change rules without an added fee….

Lending Data & the Credit Union Mandate

Lending Data & the Credit Union Mandate

The very first provision of the Federal Credit Union Act declares that, in addition to promoting thrift, credit unions exist to create a source of credit for members to be used for provident or productive purposes. The lending department is key to credit unions fulfilling this mandate. Your credit union’s loan products help members build…

A Word on Meal Prep and Data Warehousing

A Word on Meal Prep and Data Warehousing

If you are a fan of social media networking, as I am, there is no doubt that you have at least a handful of individuals in your network who like to share pictures of their healthy “meal prep” every week. Meal prepping is the process of preparing one’s meals for the coming week and organizing…

The Prospects of Change

The Prospects of Change

This is graduation season. Over the past two weekends, I’m proud to have had the opportunity to celebrate college graduations for my youngest two daughters.  It has certainly been hectic, as these graduations were at two different schools — in two different states, but it is truly a blessing to know that I have completed…

The Time Is Now to Prioritize Technology for the Future

The Time Is Now to Prioritize Technology for the Future

With the economy improving, the unemployment rate being the lowest it has been in nine years, and consumer confidence building momentum, credit unions continue to experience steady member and loan growth, low delinquencies and charge offs. These are all very positive signs, but can foster a false sense of security if not careful.  History has…

Full-Funnel Marketing: 5 Simple Steps Towards Growth

Full-Funnel Marketing: 5 Simple Steps Towards Growth

Marketing and sales have the same end goal: to drive revenue for your financial institution. However, historically there is often friction between these two departments. Marketing complains that sales isn’t closing the leads they generate. And on the other side, sales laments that marketing isn’t getting them the right leads. But it does not have…

Music to My Ears: Credit Union Loan Growth

Music to My Ears: Credit Union Loan Growth

Published in Lending

I love music. An all time favorite is Dave Matthews Band, but I also sing Meghan Trainor, Rachel Platten, Daya, Lil Mama and Maren Morris as loud as possible in the car with my six-year-old daughter MacKenzie. Because small town roots don’t ever quite let go, you’ll also find Big & Rich, Brett Eldredge, Keith…

Drive ’17 Conference Delivers the Speakers and Strategies to Help CUs Win

Drive ’17 Conference Delivers the Speakers and Strategies to Help CUs Win

The lending marketplace continues to see competition ramp up. And now, more than ever, to remain not only competitive, but to gain market share, credit unions that embrace cutting-edge technology and strategies to capture more loans, improve loan portfolio performance, better engage members, and improve member loyalty, have a distinct advantage. Leading experts and innovators…

Fifty First Loans

Fifty First Loans

Well, February is considered the month of love, and on February 14th you most likely took the opportunity to tell that someone special in your life what you should have told them, repeatedly, over the last 365 days.  There used to be an old marriage joke that maybe worked in the mid-twentieth century, but probably doesn’t…