Lending Articles

For UMe Federal Credit Union, Incorporating an LOS Digital Strategy Delivered Double-Digit Loan Growth

For UMe Federal Credit Union, Incorporating an LOS Digital Strategy Delivered Double-Digit Loan Growth

When CEO Robert Einstein decided to implement a new loan origination system at UMe Federal Credit Union, all he was looking for was an LOS that would upgrade his online loan application process to include instant decisioning. He got it. But he also received so much more. The $215 million Burbank, California-based credit union now…

For Gather FCU, LOS Technology Drives Loan Volume, Heightens Efficiencies and Member Engagement

For Gather FCU, LOS Technology Drives Loan Volume, Heightens Efficiencies and Member Engagement

Residents of the Aloha State have consistently polled at or near the top of the Gallup-Healthways Well-Being Index, attributed in part to Hawaii’s well-known laid-back culture. However, aligning Hawaii’s laid-back lifestyle with the fast, ever-changing pace of today’s consumer lending environment can be a challenge. Just ask Justin Ganaden, EVP at Gather Federal Credit Union….

Credit Union Auto Lending Revs-Up

Credit Union Auto Lending Revs-Up

Credit unions have been gaining auto lending market share for a few years, and 2017 not only continued this trend but proved to be an especially good year. Credit unions market strength is reinforced by the 11.3% year-over-year auto loan growth they experienced in 2017, expanding their market share in both new and used car…

Drive ’18 Lending Conference — It’s a Wrap!

Drive ’18 Lending Conference — It’s a Wrap!

To gain a true advantage in today’s ultra-competitive, ever-changing lending marketplace, credit unions need to embrace (and implement) new strategies and solutions that effectively drive member loans, better engage members and improve loyalty, better manage risk, and ultimately grow portfolios. At CU Direct’s recent Drive ’18 Conference, which took place deep in the heart of…

Is Technology Sprawl Ruining Your Member Lending Experience? (Part 2 of 2)

Is Technology Sprawl Ruining Your Member Lending Experience? (Part 2 of 2)

Technology has expanded our ability to do more things with greater ease, but has it really made us, as lenders, more efficient? In part one of our two-part article series, we discussed in detail the four ways to effectively fight lending technology sprawl. Now, let’s look at the keys to implementing the right loan origination…

Is Technology Sprawl Ruining Your Member Lending Experience? (Part 1 of 2)

Is Technology Sprawl Ruining Your Member Lending Experience? (Part 1 of 2)

How many systems, both digital and manual, do your members and employees have to navigate before booking a loan? The answer may surprise you, and provide some critical insight if your credit union isn’t meeting its loan growth goals. What is Technology Sprawl? Tech sprawl isn’t just a lending problem or even a financial services…

How LOS Efficiency Helped Elevate Trailhead CU to New Heights

How LOS Efficiency Helped Elevate Trailhead CU to New Heights

When Justin Olson joined Trailhead Credit Union in 2013 as vice president of member services, the credit union was facing an uphill climb. With a loan-to-share ratio of just 59 percent and on a steady monthly decline, the $120M credit union was originating around $1 million per month in 2013. That wasn’t enough to improve…

Lending Strategies That Generate a Quick Return (Part 2 of 2)

Lending Strategies That Generate a Quick Return (Part 2 of 2)

Your credit union has set its 2018 budget, but it has some limited extra funds to invest in the short-term. Where should it invest right now to get the most bang for the ROI? In part one of our two-part article series, we discussed how optimizing existing systems can be a smart lending strategy that…

Generating Loans By the Generation

Generating Loans By the Generation

Does your credit union have the right loan products — and the right marketing message — to appeal to each generation? Regardless of their generation—baby boomer, Gen X or millennial—your members are borrowing and buying much more than previous generations. To craft relevant messaging, credit unions need to understand the behaviors across each generation. Baby…

Lending Strategies That Generate a Quick Return (Part 1 of 2)

Lending Strategies That Generate a Quick Return (Part 1 of 2)

If a credit union finds itself with a budget surplus and ROI is a must, where should it look to invest in the short term?  I’d suggest two primary strategies to produce a quick return. The first would be to optimize existing systems, and the second would be to invest in self-funding initiatives. When optimizing…