Lending Articles

Getting the Most Out of Your Decision Engine Technology

Getting the Most Out of Your Decision Engine Technology

May is an awkward month. It’s as if it is not sure exactly what it wants to be.  Some days in May are more like April; some are more like June.  Perhaps that is where we got the word “May”-be?  But, one thing that is certain about May is that it is the month of…

Ready or Not, Here Comes CECL

Ready or Not, Here Comes CECL

We’ve all heard it before, “Don’t put off until tomorrow, what you can do today.” This is easier said than done. It seems, more often than not, completing a presentation for our boss, and dare I say even filing our taxes, can easily become an afterthought. With the idea that we have days, months, and…

The Importance of Random Facts

The Importance of Random Facts

Recently, I was in a conversation with a colleague where I described myself as an “Encyclopedia of Useless Random Facts.” For whatever reason, what is seemingly trivial information to others is often of interest to me.  Take for example that a higher percentage of U.S. presidents were left handed than the general population.  I’m sure…

How Can CUs Discover New Strategies to Gain a Competitive Edge?  Join Us at Drive ’16.

How Can CUs Discover New Strategies to Gain a Competitive Edge? Join Us at Drive ’16.

What are the real keys to credit unions advancing their marketplace success against banks and other financial institutions in today’s lending environment? The lending marketplace continues to see competition ramp up, and those financial institutions that incorporate cutting-edge strategies to better engage members, improve member loyalty, capture more loans, and improve loan portfolio performance have…

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

As a child, I would sit for hours on the floor with a freshly emptied box of Legos. Sometimes, I would start by sorting out all the pieces and flipping through the instruction manual to gain an understanding of the plans and steps I was going to take. Other times, I would take more of a…

Why Are You Here?

Why Are You Here?

The simple story that’s missing from your website…why are you here? Not metaphysically. But, why is your business located in THIS city? Why have you chosen to build your business in THIS town? Your “About Us” Page I am willing to bet that the most under-served and un-interesting page on your website is your credit…

Eliminating Blind Assumptions – New Benchmark Report Reveals Data to Improve Indirect Lending

Eliminating Blind Assumptions – New Benchmark Report Reveals Data to Improve Indirect Lending

With the 2016 Government Affairs Conference (GAC) in Washington D.C. as the backdrop, CU Direct unveiled the industry’s first benchmark report focused on indirect lending. The highly anticipated monthly report provides CU Direct’s partner credit unions with exclusive insight and data to compare/contrast with other marketplace lenders, to help improve overall indirect lending performance. The…

Of Ragnars and Other Things

Of Ragnars and Other Things

Each New Year brings the opportunity for us to start fresh and set new goals. People often mark the occasion with resolutions of change and commitment to personal improvement. Yet, by February many have forgotten the optimism that the New Year brought, once the realities of life have reminded us of our limitations. The same…

Next Generation Marketing Automation, Onboarding and Cross-Sell Helps CUs Drive Loan Growth

Next Generation Marketing Automation, Onboarding and Cross-Sell Helps CUs Drive Loan Growth

The Art of the New Deal in Automated/Integrated Marketing, Propensity to Purchase, and Member Retention. Is your credit union doing enough to stay relevant with members, both prospective and current? It’s all about an integrated marketing program. And key to such a program is a marketing automation platform that encompasses onboarding and cross-selling. Keep reading…

Why Point of Sale Financing is a No Brainer for Credit Unions

Why Point of Sale Financing is a No Brainer for Credit Unions

Published in Lending, Retail Lending

Diversity is key to maintaining a healthy credit union lending ecosystem.  One way to reduce concentration risk and increase profitability is to expand loan portfolios through point of sale (POSF)/retail lending.  With POSF, credit unions have a tremendous opportunity to diversify their portfolios, grow loans through a virtually untapped revenue channel, and deepen relationships with existing…