Marketing to Members Articles

Social Media is the Future of All Consumer Decisioning

Social Media is the Future of All Consumer Decisioning

Today, social media is an absolute extension of “self.” But with the coming of functional AI, the future of social media is truly these living breathing reflective cohorts demonstrating, communicating and identifying the deepest reaches of the individual. That is: social media as a “Personality Avatar.” We are coming to the edge of social media…

The Five Building Blocks of the Automotive Industry Disruption

The Five Building Blocks of the Automotive Industry Disruption

As with any concept, to understand disruption, and its power to either help you or damage you, let’s break it down into manageable chunks. In the business marketplace, we see disruption emerging as an increasingly powerful force in five key areas: 1. Increased customer power. People who buy your products have more choices and they’re more involved in…

Connecting, Informing and Engaging with Activity-Based Marketing  (or…. RIP: Spray and Pray)

Connecting, Informing and Engaging with Activity-Based Marketing (or…. RIP: Spray and Pray)

In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic communications. According to the study, Millennials are most likely to permanently disengage at the highest rate (44%). Most consumers…

Driving the Car Buying Revolution

Driving the Car Buying Revolution

When it comes to digital retail, buying a new car has lagged behind other products and services that can be purchased entirely online. Many would agree that the auto industry as a whole is behind the digital curve when it comes to the car buyer’s experience. However, that is rapidly changing. According to a Google/comScore…

Full-Funnel Marketing: 5 Simple Steps Towards Growth

Full-Funnel Marketing: 5 Simple Steps Towards Growth

Marketing and sales have the same end goal: to drive revenue for your financial institution. However, historically there is often friction between these two departments. Marketing complains that sales isn’t closing the leads they generate. And on the other side, sales laments that marketing isn’t getting them the right leads. But it does not have…

Drive ’17 Conference Delivers the Speakers and Strategies to Help CUs Win

Drive ’17 Conference Delivers the Speakers and Strategies to Help CUs Win

The lending marketplace continues to see competition ramp up. And now, more than ever, to remain not only competitive, but to gain market share, credit unions that embrace cutting-edge technology and strategies to capture more loans, improve loan portfolio performance, better engage members, and improve member loyalty, have a distinct advantage. Leading experts and innovators…

Understanding SMarketing — 3 steps to Sales & Marketing Alignment

Understanding SMarketing — 3 steps to Sales & Marketing Alignment

Have you ever heard the term SMarketing? I coined the term in 2007 with Mike Volpe, Chief Marketing Officer of HubSpot, when we moved from traditional sales and marketing to a combined mission, vision & results oriented team. I just smooshed sales & marketing together. It was funny then. It is crucial now. Over the…

How Can CUs Discover New Strategies to Gain a Competitive Edge?  Join Us at Drive ’16.

How Can CUs Discover New Strategies to Gain a Competitive Edge? Join Us at Drive ’16.

What are the real keys to credit unions advancing their marketplace success against banks and other financial institutions in today’s lending environment? The lending marketplace continues to see competition ramp up, and those financial institutions that incorporate cutting-edge strategies to better engage members, improve member loyalty, capture more loans, and improve loan portfolio performance have…

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

How to Use Legos to Help Build Your Financial Digital Marketing and Sales Engine

As a child, I would sit for hours on the floor with a freshly emptied box of Legos. Sometimes, I would start by sorting out all the pieces and flipping through the instruction manual to gain an understanding of the plans and steps I was going to take. Other times, I would take more of a…

Why Are You Here?

Why Are You Here?

The simple story that’s missing from your website…why are you here? Not metaphysically. But, why is your business located in THIS city? Why have you chosen to build your business in THIS town? Your “About Us” Page I am willing to bet that the most under-served and un-interesting page on your website is your credit…