Mobile Articles

Shifting into Second: The Future of Driving Auto Loans (Part 1)

Shifting into Second: The Future of Driving Auto Loans (Part 1)

For the auto industry, the Road to Purchase has shifted radically. Today, most shoppers take several months to go from the initial decision to buy a car, to the ultimate action of buying one, taking full advantage of research tools and other resources throughout their digital journey, much more heavily than ever seen in the…

Growth of Mobile – A Strong Play for CUs

Growth of Mobile – A Strong Play for CUs

By Cindy Bach, Sr. Product Analyst, Product Management, CU Direct “It’s not what you look at that matters, it’s what you see.” Henry David Thoreau Study after study reveals that the consumer adoption rate of mobile devices has grown exponentially over the last few years. Mirroring this trend, members are increasingly demanding mobile services to…