CU Direct’s AutoSMART and AutoPremier Programs Continue to Expand

by Bill Meyer
CU Direct’s AutoSMART and AutoPremier Programs Continue to Expand

During the annual National Automobile Dealers Association (NADA) Convention last month in San Francisco, CU Direct’s next generation AutoSMART site and AutoPremier program were highlighted and very well received by the Dealer Community.

Success of both programs in 2014 was the topic of conversation with dealers and media outlets alike during the show.  AutoSMART once again experienced significant growth in 2014, as an industry leading vehicle research and shopping site:

  • 10,051 participating dealers, a 6% increase vs. 2013
  • 1.7 Million vehicles in dealer inventory, up 15% over 2013
  • 1.8 Million visits to the AutoSMART 2014, 6% growth over 2013
  • 1,000+ credit unions

AutoPremier’s high-touch VIP concierge auto buying service, introduced in 2013, is now in a number of metropolitan markets, and includes more than 300 preferred auto dealerships, with plans for expansion into new markets in 2015.

A complete auto buying solution, AutoPremier helps credit unions drive a personalized car buying experience from shopping to sale, enhancing member service, improving loan retention, and helping grow credit unions’ portfolios.

To discover how these programs can increase loan growth, member retention and engagement, and promote your brand, contact Marci Francisco at marci.francisco@cudirect.com.

About the Author

Bill Meyer
Bill Meyer is the PR and Corporate Communications Lead for CU Direct.