Strategies For Success in Today’s Competitive Lending Marketplace — the Focus of Drive ’15 Conference

by Bill Meyer
Strategies For Success in Today’s Competitive Lending Marketplace — the Focus of Drive ’15 Conference

How can credit unions better compete against banks and other financial institutions in an increasingly competitive lending landscape?

Engaging members more effectively — and more often, improving member loyalty, and capturing more member loans, are all vital aspects of gaining an edge in today’s marketplace.

Problem is, where do you go to get the expert insight and direction that can “up your lending game?”

CU Direct’s seventeenth annual lending and marketing conference, Drive ’15, provides an ideal venue for credit unions to gain vital information on the latest lending and marketing strategies, tools and best practices necessary to build stronger, more profitable lending portfolios, and to reach more members.  Credit union lending and marketing professionals will benefit from this two day conference that includes breakout sessions addressing all areas and aspects of the lending marketplace.

Held May 20-21 in Las Vegas, Nevada, at the Cosmopolitan Hotel and Resort, Drive ’15 offers an unparalleled conference experience, delivering 15+ educational sessions, as well as networking opportunities with more than 450 industry peers.

The conference’s speaker line-up is a dynamic cross-section of well-known industry experts and business leaders.

Keynote speakers include: Bob Lutz, one of the world’s most experienced and high-profile auto executives, retired Vice Chairman of General Motors Corporation, and regarded as Detroit’s “ultimate car guy;” renowned media and marketing strategist, Andrew Davis, recognized as one of today’s  top 3 most influential marketers by CMWorld, best-selling author, co-founder of Tippingpoint Labs, and CEO of Monumental Shift; and Mike Maddock, self-proclaimed “Idea Monkey,” entrepreneur, inventor, author, and founding partner/CEO of Maddock Douglas.

Additional headline speakers include George Hofheimer, Chief Knowledge Officer, Filene Research Institute; Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft; Keith Watts, Financial Services Industry Lead, Facebook; and Jeff Schood, founder and CEO of Intuvo.

The conference’s comprehensive lending sessions address credit union hot topics from CFPB compliance, portfolio and risk management, to cross-selling and onboarding strategies, and retail lending strategies.  Session speakers include leading experts from Experian, Equifax, TransUnion, Hudson Cook, Cornerstone Advisors, Dollar & Associates, Sutherland Asbill & Brennan LLP, and the National Automobile Dealers Association (NADA).

An extensive line-up of marketing breakout sessions, with speakers from Microsoft, Currency Marketing, Facebook, Ansira, and Hubspot, cover key subjects for credit union marketers, such as integrated marketing strategies, social media strategies, member engagement, and leveraging Big Data to advance marketing success.

Interested in learning more or attending CU Direct’s 2015 Drive Conference? Visit us at Drive ’15 or contact us at events@cudirect.com.

Register now and save, Early-Bird Registration ends April 30th.

About the Author

Bill Meyer
Bill Meyer is the PR and Corporate Communications Lead for CU Direct.