Register Nowhotel-reservation-btn.png


Conference Agenda

From May 30 to June 1, 2018, this year’s DRIVE Lending Conference has sessions and speakers that promise to inspire and encourage great discussion. Learn more below, and register now to reserve your spot.


Breakout Sessions
Lending 360 User Track
General Sessions

All session times, names, and speakers are subject to change.

Wednesday, May 30

9:00 am to 5:00 pm Registration / Information Desk Open

Be sure to check in at the registration desk to pick up your badge and conference materials.

1:00 pm

Sessions Begin

1:00 pm to 2:00 pm Credit Union Loan Participation: Research Results

Over the past year, Filene Research Institute has been working with CU Direct to better understand the opportunities and potential that may exist around the topic of loan participations. These arrangements are historically used by credit unions to distribute credit risk, reduce exposure, and maximize revenue from lending across pools of institutions. While some intermediaries may exist to aid in the connection of parties to loan participation transactions and postpurchase administration, it is understood that many of the relationships require manual connection, underwriting, and administration. This research reports on the current loan participation marketplace, environment that credit unions operate within, and explores possible paths forward that better meet the needs of credit unions, consumers and partners like CU Direct. As an added bonus, you’ll hear about an exciting new venture from CUNA Mutual Group and one of their participating credit unions, plus ways CU Direct will enable better, faster and more cost-effective loan participation in the near future.

George Hofheimer // Chief Knowledge Officer // Filene
Joseph Heck // Vice President; Business Transformation // CUNA Mutual Group
Brian Hamilton // Vice President of Innovation // CU Direct
Brant Spangler // VP, Lending // Inspirus Credit Union

2:05 pm to 2:55 pm Lending 360 User Track

Best Practices with Automated Decisioning for Direct & Indirect Lending

3:00 pm to 3:55 pm Lending 360 User Track

Dynamic Workflows for Account & Loans

4:00 pm to 4:45 pm CU Direct Annual Shareholders' Meeting

Open to ALL attendees

5:00 pm to 6:00 pm Hacking the ROCKSTAR ATTITUDE: Harness the Energy, Spirit and Passion of Rockstars

Mark uses three core principles during this kinetic and sensory-driven program. You will walk away with a blueprint for how to incorporate rock & roll philosophy, techniques and swagger into your business in order to drive performance and energize your work environment. Are you ready to rock?

Opening Keynote Speaker: Mark Schulman

6:00 pm to 7:30 pm Meet & Greet with Mark Schulman

Come meet drummer Mark Schulman as he takes a break from P!NK’s Beautiful Trauma Tour to be with us at DRIVE ’18. Snap a selfie, get an autograph, and talk to him about his amazing experiences playing with some of the world’s most talented artists including P!NK, Billy Idol, Cher, Foreigner, Velvet Revolver, Sheryl Crow, Stevie Nicks, Richard Marx, and the list goes on.

Opening Reception / Exhibit Hall Open

Sponsored by     manheim-element-srs.jpg

6:15 pm to 7:30 pm Test Drive Center

6:15 // CUDL Complete
6:35 // CULA
6:55 // Lending 360 (Lending)
7:15 // LendingTree

Thursday, May 31

7:30 am to 4:30 pm Registration / Information Desk Open
7:30 am to 8:30 am Breakfast / Exhibit Hall Open

Sponsored by     cuna-loan-participation-network.png

8:30 am to 9:00 am Opening Session

Andrew Davis // Emcee
Caroline Willard // President & CEO // Cornerstone Credit Union League
Tony Boutelle // President & CEO // CU Direct
CU Direct & Industry Update

9:00 am to 10:00 am The New Secrets of Sustainable Growth and Profit: How Customer Experience (CX) Innovation Drives the Most Successful

In a time of massive disruption and consumerization, consumers and businesses are faced with virtually unlimited choices, from the vehicles they choose to the dealers they do business with. In this breakthrough talk, bestselling author and business growth strategist, Nicholas Webb will share insights from his number one best-selling book, What Customers Crave on Customer Experience (CX) Innovation. He will show you how to recapture as much as 30% new business without investing in any advertising or promotions. He will show you why old fashioned sales and marketing tools are destroying customer relationships and revenue. He will also share the secrets of the best businesses in the world on how they drive sustainable growth and profit using the power of Customer Experience (CX) Design. This talk will leave you with actionable takeaways that can immediately apply to drive sustainable growth, profit and customer loyalty.

Keynote Speaker: Nicholas Webb // Corporate Strategist, Innovator, and Best-Selling Author

Sponsored by     2018-cula_150px.png

10:00 am to 10:15 am Break
10:15 am to 11:15 am The Next 12 Months: Better Than the Last 12!

Attend this entertaining and informative presentation on the economy and learn from Dr. Eisenberg how GDP growth will perform in light of the GOP tax cuts, what interest rates are likely to do, and more generally how GDP will perform. Time will also be devoted to carefully examining how energy markets, labor markets and wages are performing, and why. Eisenberg will also spend time looking at auto sales, student loans, credit cards, auto default rates, consumer sentiment, small business sentiment and how net interest margins, ROA and ROE are faring. Dr. Eisenberg will then turn his attention to the housing market and discuss residential construction activity, remodeling activity, existing home sales activity, home prices, home sizes, credit availability, household formation, demographics, regulatory issues, inventory and much more.

Keynote Speaker: Elliot Eisenberg, Ph.D. // Chief Economist // GraphsandLaughs, LLC

11:15 am to 12:00 pm The Evolving Auto Marketplace

Tony Boutelle // President & CEO // CU Direct

12:00 pm to 12:50 pm Lunch / Exhibit Hall Open
1:00 pm to 2:00 pm The Good, the Bad, and Your Data

Greg Coté // CEO // Accelitas

1:00 pm to 2:00 pm State of the Automotive Finance Market

Over the last few years, the automotive finance industry has undergone an extreme amount of change. Subprime has reached record lows, loan terms continue to grow, credit union market share has expanded and we've begun to see rising rates. As we continue to move forward, can we expect to see these trends continue? In this session, Melinda Zabritski, Experian Automotive’s senior director of automotive finance will examine several key areas of the automotive lending market, and provide an in-depth analysis of how current market realities are affecting the credit union space.

Melinda Zabritski // Senior Director of Financial Solutions // Experian

1:00 pm to 2:00 pm Trends in Automated Decisioning for Consumer Lending

To keep pace with continually evolving consumer demands and technological developments, credit unions must adapt their approach to traditional lending processes and the role technology plays in them. Based on a recent survey of the credit union consumer lending marketplace, this session will explore how credit unions are incorporating automated decisioning into their business models and the relationships between consumer lending processes and credit union financial performance.

Sam Taft // AVP, Analytics & Business Development // Callahan & Associates

1:00 pm to 2:00 pm Machine Learning in Lending

Brian Hamilton // VP Innovation // CU Direct
Kip Haas // SVP, Digital Transformation // CU Direct

2:05 pm to 3:05 pm Social Media: The Future of ALL Consumer Decisioning

Today, social media is an absolute extension of “self.” But with the coming of functional AI, the future of social media is truly these living breathing reflective cohorts demonstrating, communicating and identifying the deepest reaches of the individual. That is: social media as a “Personality Avatar.” We are coming to edge of social media coming to life for each individual, perhaps literally, but definitely figuratively.

Yet, with the emergence of blockchain, social “networks” may not even be necessary anymore. We are on the verge of a consumer uploading “themselves” to the web in the most transparent way in the history of mankind.

And THIS is where the consumer is telling their story; THIS is where the consumer is telling the world who they are. THIS is where all predictive decisioning will take place.

With high consumer sensitivity to in-depth registration and applications, Banks & Lenders have responded with shorter applications, fewer questions, less information, and riskier decisions. It doesn’t have to be that way. 77% of users believe social login is a good registration solution, 95% of the 18-34 demographic not only expects a seamless web experience, they know full well it’s available and are irritated if online or mobile don’t offer that. So why do Banks & Lenders still think “Like Us On Facebook” is a strategy?

And current traditional and alternative systems just don’t work for 56% of the US population who is thin-file, no-file or credit challenged. And 66%% of millennials aren’t building a “history” to assess. “Transactional” insights are great for understanding affinity patterns, but not risk. And a “Relational” perspective or the “you are who your friends” approach gives a shallow result. So why do Banks & Lenders still ask the same old questions, try to collect uncollectable staid data, and mis-assess over half of US consumers?

Because they still think social media is about technology, not psychology.

Why does it matter? Because Millennials and Gen Z’ers are almost completely unengaged in traditional decision tools. The old models just don’t work for them. And if banks and lenders want to stay in business, they need to change. Fast.

Jeff LoCastro // CEO // Neener Analytics

2:05 pm to 3:05 pm Make More Auto Loans with Mitigated Risk: A Data-Driven Solution

This session will feature a sophisticated risk-based pricing decision engine and default insurance program that allows credit unions to safely say Yes to more auto loans. Lenders Protection offers the ability to expand typical lending guidelines, reduce or eliminate down payments and extend loan terms, while also generating 4-6x prime portfolio yields.

Ross Jessup // CFO and COO // Open Lending

2:05 pm to 3:05 pm Consumer Contributed Data in Credit Decisioning

Nick Thomas // Co-Founder; President & CEO // Finicity

2:05 pm to 3:05 pm Member Engagement Practices that Drive More Loans

A panel discussion of credit union lenders and marketers discussing their successes in keeping a member engaged from day one.

Moderator: Jeff Shood // Intuvo

3:05 pm to 5:00 pm Reception / Exhibit Hall Open

Sponsored by     transunion_1_200px.png

3:05 pm to 5:00 pm Texas Wine Tasting

Sponsored by     allied-soutions-logo_200px.png

3:05 pm to 5:00 pm Test Drive Center

3:15 // Lending 360 (New Account Opening)
3:35 // Intuvo
3:55 // Member Protection Services
4:15 // Open Lending

5:00 pm to 6:30 pm Credit Union Recognition Dinner & Cocktails // Best Practices Awards Ceremony

Join us for dinner as CU Direct honors the credit unions who have demonstrated an above-and-beyond level of excellence in Lending Best Practices.

These credit unions contribute to our industry by elevating lending innovation, developing the indirect or direct lending business, and/or excelling in engagement with local auto dealerships.

Sponsored by     openlending-2018_250px.png

6:30 pm to 9:30 pm Cocktails // Entertainment & Dancing with Emerald City Band

DRIVE '18’s conference floor is about to get wild! We’re so excited to welcome to the stage, the hottest music group in Dallas, Emerald City Band. Cranking out high-energy dance hits from the past and today, this 13-piece, 3-horn section super group has electrified audiences at Superbowl XLV, Apple, and now, DRIVE '18! Don’t miss this globe-trotting band, as they take DRIVE '18 by storm.

Friday, June 1

7:30 am to 4:30 pm Registration / Information Desk Open
7:30 am to 8:30 am Breakfast / Exhibit Hall Open

Sponsored by     pscu_100px.png

8:30 am to 9:30 am Emerging Techs 2018: What, Whether & When They Matter

Amazon financial services? Apple Pay Cash? Voice banking? Chatbots? Machine learning? Artifical intellegence (AI)? Should you replace your staff with chatbots or showcase your staff within digital channels? Is there really demand for voice banking, and how will you differentiate your offering? And should you really care about AI at this point? Join Lee Wetherington for a bottom-line review of what's new and what actually matters and when for credit unions.

Keynote Speaker // Lee Wetherington, AAP
Director of Strategic Insight // Jack Henry & Associates, Inc.

Sponsored by     pscu_100px.png

9:30 am to 9:55 am Coffee Break / Exhibit Hall Open

Sponsored by     co-op_100px.png

9:35 am to 9:55 am Test Drive Center

9:35 // AutoSMART

10:00 am to 11:00 am Strategies to Turbocharge your Dealer Relationships

Our panel of top dealer principals and general managers engage in a question and answer session. The panel will address a variety of issues, including keys to successful relationships with credit unions, as well as the latest trends, hot topics, and issues facing the automotive industry.

Dealership Panel
Danny Cox // Senior Director, F&I // Ken Garff Auto Group
Ralph Larson // Finance Director // Dick Hannah Auto Group
Andy Crews // President / CEO // Autofair Auto Group
Kara Brinley // Vice President & General Manager // Penske Motor Group
Moderator: Jim Treece // News Editor // Automotive News

11:15 am to 12:15 pm Leasing and New Financing Models

The consumer economy is increasingly embracing new transportation financing models. From millennials to retirees, the U.S. market is seeing increasing adoption of pay as you go in everything from textbooks to electronics to transportation. Rideshare and car subscriptions are the latest entrants in a market that is anchored in leasing and has been growing for over 30 years. 

Join this session to learn more about this growing economy, what make it attractive to consumers, and what credit unions should consider regarding financing in this space.

Mason Trullinger // Vice President, Residual Risk Management // CULA
John R. Thomas // Chief Executive Officer // CULA

11:15 am to 12:15 pm Perfecting your Lending Across Channels: How the Best Have Become Even Better

Credit Union Panel:
Ashley Kemp // Director of Lending & Collections // Tucson FCU
Chris Whittaker // Director of Lending Services // Oregon Community Credit Union
Moderator: Sundeep Kapur // Digital Strategist // Digital Credence

11:15 am to 12:15 pm Back to the Future: Customer Intimacy Revisited

John Lass // Lass Advisory Services, LLC

11:15 am to 12:15 pm Compliance Speed Round

What is the latest with the CFPB - down and out, or just retooling? What about the compliance challenges posed by the Military Lending Act - any answers? Get caught up on the hottest compliance issues with Paul Metrey and Rebecca Kuehn, including recent FTC advertising enforcement, data security, fair lending, and the trend of lawsuits brought under the Americans With Disabilities Act.

Rebecca E. Kuehn // Partner // Hudson Cook, LLP
Paul Metrey // Vice President of Regulatory Affairs // NADA

12:15 pm to 12:55 pm Lunch / Exhibit Hall Open
1:00 pm to 2:00 pm Discovering Untapped Non-Interest Income Opportunities

Tight interest rate margins continue to challenge Credit Unions. In this session we will share how a variety of non-interest income producing products can deliver member value, protect your loan portfolio, and bolster your revenue stream.

Phil Maniaci // Senior Vice President, Sales & Member Services // CU Direct Member Protection Services
John Denison // Vice President of Sales Development // Allied Solutions, LLC

1:00 pm to 2:00 pm Used is the New New

In this session, Cox Automotive Research Manager Zohaib Rahim will discuss the state of the U.S. automotive industry and review key indicators that show the overall health of the new, used, wholesale, and auto finance markets.

Zohaib Rahim // Manager, Economics & Industry Insights // Cox Automotive

1:00 pm to 2:00 pm Lending Across the Generations: Keep Your Message on Target

Millennials are now the largest generation in the workforce and are aging into what is traditionally called the prime borrowing years of life. It is important for credit unions to capture the millennial market, but when it comes to lending, the good news is that Baby Boomers and Gen-Xers still have large appetites to borrow as well. In this session you’ll learn how to target your marketing message to each generation to ensure your meeting their needs and remaining relevant whether your member is 35 or 55.

Bryn C. Conway // Principal // BC Strategies

1:00 pm to 2:00 pm U.S. Automobile Sales, Financing, and Used Vehicle Insights

Mike Buckingham // JD Power

2:05 pm to 3:05 pm Navigating the Big Shift

Society is transforming. Exponential advances in connectivity and technology, precarious economic, political and social structures, and an emerging desire for community and connection are causing old economy models to quickly shift to completely different set of new economy expectations and needs. How does one navigate change in such a dynamic and complex environment?

Closing Keynote Speaker: Nancy Giordano // Strategic Futurist, Corporate Strategist

3:05 pm to 4:05 pm Closing Reception / Exhibit Hall Open
3:15 pm to 4:00 pm Test Drive Center

3:15 // Lending Insights
3:35 // OnSpot Financing

Gaylord Texan Resort
1501 Gaylord Trail
Grapevine, Texas 76051

Event Information
For general event information,
please email

Media/Press Information
For media information on CU Direct or this event,
please contact Bill Meyer at