At CU Direct, we deliver results.

We help our credit unions outperform industry averages, with everything from membership and loan growth, to overall profitability. How do we do it? By providing a full suite of software solutions, designed uniquely to support credit unions' success.

The data speaks for itself.

#1 Leader in 10 States
#1 Lender
in 10 States
CU Direct credit unions were the
#1 auto lender in 10 states across
the U.S. and among the top 10
in 21 states.
Portfolio Growth
16.14% Auto
CU Direct credit unions grew
their loan portfolios by 16.14%,
compared to 14.71% for non-CU
Direct credit unions.
ROAA Profits
0.85% Average
CU Direct credit unions are
on average 12% more profitable than
non-CU Direct credit unions.
Auto Loan Funding
50% Greater
Auto Loan Funding
CU Direct credit unions are funding
auto loans at a 50% greater growth
rate than the market.
Auto Lender
3rd largest
auto lender
Collectively, CU Direct
credit unions are the third largest
auto lender in the U.S., as of
November YTD 2015.
Loan Penetration
auto loan
CU Direct credit unions had greater
success in increasing their
auto loan penetration rates to
members, with 19.68% versus 17.30%.

Sources: Callahan & Associates (Q3 2015) and Experian / AutoCount (November YTD 2015)

Want more data?

Download our comparative industry data fact sheet to see more.