CU Direct Introduces Industry's First Indirect Lending Benchmark Report

Benchmark Report
New Monthly Report Delivers Credit Unions Exclusive Indirect Lending Data to Help Improve Lending Performance

Washington D.C., February 22, 2016 --  With the Government Affairs Conference (GAC) as the backdrop, CU Direct the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, is unveiling its exclusive, new Indirect Lending Benchmark Report to its participating credit union partners.
The first industry report of its kind gives credit unions a dynamic perspective on indirect lending application trends on a national, state and peer level.  The report provides effective and accurate performance measures for credit unions in a number of key areas, including:

  • Book-to-Look Ratio
  • Book-to-Approved Ratio
  • Origination Metrics & Average Annual Percentage Rate (APR)
  • Funding Trends 

“There is no other organization in the country that has been able to collect as much credit union application performance data as CU Direct,” notes Michael Cochrum, executive lending advisor at CU Direct.  “For the first time, with this report, credit unions will be able to gauge their independent performance on a very granular level, to better understand how to improve their lending programs.”
Credit unions interested in learning more about CU Direct’s Advisory Services Indirect Lending Benchmark Report can contact Michael Cochrum at