New CUDL White Paper Identifies Key Drivers for Higher Credit Union Look to Book Ratios

White paper offers critical insight to the credit union best practices and processes that help lead to higher funding rates.
Ontario, CA | March 26, 2013

Ontario, CA, March 26, 2013 -- CUDL (, administrators of the nation’s largest auto lending network for credit unions, consisting of over 1,000 credit unions and 9,000 auto dealers, has developed a new white paper detailing best practices in achieving higher look to book (LTB) ratios.

The white paper, “Best Practices to Secure Higher Look to Book Ratios,” offers critical insight to the credit union best practices and processes that help lead to higher funding rates. The paper focused on a cross section of credit unions from across the U.S., with various asset sizes and loan volumes, to shed light on how these credit unions managed to establish and maintain LTB rates in excess of the national credit union average. 

The white paper notes that there were a number of key factors attributed to the credit unions success in achieving high LTB ratios, including their ability to build strong relationships with dealers and implementing a solid, competitive lending program. Additionally, the paper points out that fast response times, dedicated staff and program consistency helped these credit unions foster greater dealer appreciation and interdependency, which led to higher loan volumes.

Keeping lending parameters consistent, well documented, and within grasp of the dealerships vehicle financing staff, helped to heighten awareness of the credit unions as a likely “go to” lending option. All credit unions that were achieving high LTB attributed their success to constant two-way communication with dealers.

“By developing this white paper, we hope to provide credit unions with important insight to how they can improve their look to book ratios, and, as a result, gain greater volume of auto loans through the indirect channel,” notes Bob Child, chief of staff at CUDL.

Credit unions interested in requesting a copy of CUDL’s white paper can do so by visiting CU Direct’s website

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About CUDL

Based in Ontario, California, CUDL® (a CU Direct Corporation flagship brand) is the leader in indirect and point-of-purchase lending services for the credit union industry. As a Credit Union-owned Service Organization, CUDL develops custom applications, training and marketing programs to help credit unions achieve their indirect vehicle lending goals. 

More than 1,050 credit unions and 9,000 dealerships nationwide rely on CUDL’s national lending network to better serve members’ vehicle shopping needs and drive member financing at the point-of-purchase. For more information about CUDL visit and