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CU Direct Lending Performance Advisors: Expertise You Know and Trust

Credit Union Advisory Services

Expert Guidance to Maximize Lending Operations

Advisory Services


In today’s increasingly competitive lending market, credit unions must continuously evaluate how to maximize lending, create efficiencies and increase profitability in order to remain market leaders and relevant to members. CU Direct helps credit unions stay one step ahead of competition, while meeting regulatory requirements, by providing advisory services that are tailored to the needs and objectives of each credit union.

Optimization Review Portfolio Risk & Profitability Analysis
Increase Loan Growth by 27% CU’s charge 24% less for loans than competitors.
CU Direct's Advisory Services Review will help your credit union identify opportunities for increasing process efficiencies that create a competitive edge.  Our program evaluation will identify strategic changes that can be made to better your position in the marketplace:
  • Benchmarking data that is not available anywhere else.
  • Decision engine optimization to improve speed and accuracy of lending decisions.
  • Comparative analysis to assist credit union in determining market opportunities.
  • Trusted advisors with decades of experience and success.
Credit unions often believe it is difficult to compete in a market where rates on loans are so low.  Yet, credit unions are driving pricing down because they believe it is the only option to be competitive.  CU Direct’s Advisory Services helps the credit union assess profitability and ensure proper management indicators are in place:
  • Complete portfolio analysis.
  • Static pool analysis and loan loss projections by product and risk tier.
  • Identify both favorable and unfavorable portfolio trends.
  • Benchmarking against peer credit union performance.
  • Identification of opportunities for pricing and risk enhancements to drive growth.
Fair Lending Analysis Lending Academies
100% of lenders reviewed had at least one instance of possible inadvertent disparate impact. 98% of lenders use internal performance data to determine how they will interact with customers.
Even an inadvertent disparate impact can cost your credit union thousands of dollars. If any of your policies cause a disparate impact to any member in a protected class, you could be guilty. CU Direct’s Advisory Services can analyze your lending practices and determine whether there are areas you should be concerned about... before regulators find it.
  • Complete analysis of all credit applications.
  • Test and discover trends that may point to unfair treatment of applicants in a protected class.
  • Recommend best practices to remain compliant.
If your credit union is not using its own data to identify opportunities for growth and increased members service, or to root out possible challenges in future performance, you may be missing opportunities.  CU Direct Lending Academies provide lenders with comprehensive and timely insight into what high performance credit union leaders look for and how they collect and manage their data.
  • Complete review of all regulations related to loan portfolio management.
  • Deep dive into key performance indicators that should be monitored on a regular basis.
  • Strategies for collecting valuable data for performance analysis. Hands-on workshop using one of the most popular credit union analytics tools.
Michael Cochrum

Michael Cochrum, Executive Lending Advisor at CU Direct, has made a career in consumer finance that spans almost three decades. Michael has worked for several national banks, including Fifth-Third and Citibank (Citi). Mr. Cochrum came to credit unions in 1999, beginning his work with Metroplex Credit Union and then City Credit Union of Dallas before joining the CU Direct organization in 2004. He has an extensive and broad lending background in underwriting, collections, asset recovery, and program management.

Over the last four years, Michael has also been instrumental in bringing data analytics to the credit union space and is a sought after speaker and writer on the subject of loan portfolio risk management. Michael is now an Executive Lending Advisor, helping credit unions across the country optimize lending efficiencies and improve risk management strategies. He is lead instructor of the Lending Analytics and Portfolio Academy sponsored by Lending Insights. Michael is a 2004 graduate of the Southwest CUNA Management School and has returned to that school to offer graduate education sessions.

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