Executive Profiles

Ron Frey

Ron Frey

Chief Strategy Officer, Automotive Solutions

Ron Frey serves as the chief strategy officer, automotive solutions at CU Direct.  He oversees the planning and direction of automotive solutions as it relates to product and market expansion. This includes the oversight of existing products, including CUDL, the nation’s largest credit union auto lending platform, and AutoSMART, the credit union industry’s foremost online vehicle shopping site, in addition to new automotive products.

He has been a leader and a visionary in the business of providing auto-buying and related services to credit unions and their members since 1985 – continually improving the consumer auto-buying experience through innovative business and technological advancements.

Frey has held numerous executive positions with a number of organizations including:

  • Chief Strategy Officer, AutoNation
  • President, AutoNation Direct
  • Chief Executive Officer, Autoland
  • Chief Operating Officer, TrueCar.com