Trigger Communication Plays a Critical Role in Advancing Credit Union's Mortgage Lending Success

THE CHALLENGE: 
Improve level/effectiveness of communication with members and prospects throughout the mortgage lending process.

Star One has a strong reputation, providing some of the best benefits in the country to its members, and yet realized that there was an opportunity to enhance its outstanding service, specifically in its mortgage lending business. Star One wanted to boost communication between the credit union and current members, potential prospects, and partners to eliminate a touchpoint black hole they were encountering in the lending process — when communication with members and prospects breaks down.

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