Auto Buying Demand Improves, Hits Pre-Recession Levels

Auto Buying Demand Improves, Hits Pre-Recession Levels

By Jose Torres, Senior Business Analyst, CU Direct New and used November YTD auto sales figures are 8.3% and 3.6%, respectively, above 2012 levels, and if these trend holds up, the auto industry is on target to record 57.7 million units in sales in 2013; a level not seen since 2007. New and used vehicle…

Growth of Mobile – A Strong Play for CUs

Growth of Mobile – A Strong Play for CUs

By Cindy Bach, Sr. Product Analyst, Product Management, CU Direct “It’s not what you look at that matters, it’s what you see.” Henry David Thoreau Study after study reveals that the consumer adoption rate of mobile devices has grown exponentially over the last few years. Mirroring this trend, members are increasingly demanding mobile services to…

Focus on CU and Dealer Relationships

Focus on CU and Dealer Relationships

Published in Auto Lending

Credit Union Case Study Discover how one credit union has been able to build successful dealer relationships that have led to increased loan volume and grown membership. Credit Union of America needed to capture the auto loans it was losing at dealerships, as well as grow its membership. The Wichita, Kansas-based credit union recognized that…