Executive Profiles

Tony Boutelle

Tony Boutelle

President and CEO

Tony Boutelle is the president and Chief Executive Officer of CU Direct. Tony has held this position since 1997, when the company separated from the California Credit Union League. Tony has over 25 years of credit union industry experience and expertise, beginning his career at the Colorado Credit Union League in 1985.

As president of CU Direct, Tony has overseen the company’s establishment of being the nation’s leading lending and automotive solutions provider for credit unions.  Tony has successfully expanded the organization to include automotive, lending and strategic divisions with products such as Lending 360, CUDL, OnSpot Financing, Lending Insights and comprehensive auto buying programs.

Tony has held executive positions with a number of organizations including:

  • Senior Vice President, business Services Division, California Credit Union League
  • Vice President of Financial Services, California Credit Union League
  • Regional Vice President of Individual Sales, CUNA Mutual Group

Tony graduated from the University of Wisconsin-Madison with a Bachelor’s of Business Administration.