CU Direct's Lending Conference

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May 23-25, 2017 /// THE COSMOPOLITAN /// LAS VEGAS

What is DRIVE '17?

DRIVE '17 is the premier lending conference to help credit union leaders, lending executives and managers achieve better results in lending performance with the knowledge and insight from industry disruptors.

Returning Attendee


Save $200 if you attended DRIVE '16. Select RETURNING ATTENDEE during registration to receive your discount.

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Conference Price


Space is limited. Register today to secure your spot at DRIVE '17. Online registration closes soon.

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Why Should You Attend?

DRIVE ’17 has packed three days of dynamic keynote speakers, innovative training and educational sessions. It’s going to be one of the best lending conferences to attend in 2017. There’s not much to think about, register for DRIVE ’17 and prepare to be inspired, challenged, and amazed at what is possible.

Who Attended Last Year?

Drive '16 Lending Conference Attendees

Redefine the Possible.
Explore the Different.
Experience the Extraordinary.

Located in the heart of the Las Vegas Strip, The Cosmopolitan is the epitome of chic and modern. Breaking the mold on ordinary, it offers every guest the exciting experience they desire. Rooms designed for intimate living and adorned with breath taking views, offer the ideal setting to enjoy the finer things. From exquisite dining with renowned chefs, beautifully designed lounges and a nightlife packed with pure entertainment, The Cosmopolitan is a refreshing delight.

Make Your ReservationExplore the Cosmopolitan

Call for Sponsors

Experience an unmatched opportunity to connect your brand with more than 400 industry executives, influencing a culture driven by efficiencies and success. Join us as a sponsor of DRIVE ’17 and cultivate the partnerships that will drive your brand to the next level.

Available Opportunities

Best Practices in Lending Awards

Every year at DRIVE, CU Direct recognizes the achievements of credit unions for their excellence in industry leading practices. Awards are given in the following categories: Marketing AutoSMART to Members, Business Development, Excellence in Indirect Lending, and Excellence in Direct Lending. Entry submissions have concluded for 2017. Winners will be announced on May 25 at the DRIVE '17 Best Practices Awards Lunch.

For more information, please email Vicki Day at or call (916) 463-8417.

2016 Award Winners

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Drive '17 Conference FAQTake advantage of the tools, best practices, and expertise for lending success at DRIVE ’17. This is your opportunity to network with industry professionals motivated by the same end-goals and inspired by the latest innovative and technology solutions for efficiencies.

We hope you can join us in Las Vegas for the nation’s leading lending conference.

Conference FAQ

Event Information
For general event information, please email


Media/Press Information
For media information on CU Direct or this event, please contact Bill Meyer at (909) 481-2360 or by email at