Brian Hendricks is the chief marketing officer at CU Direct. He is responsible for connecting marketing strategy, innovation, and event management to create a CU Direct brand experience focused on enhancing client engagement, technological efficiency, and process transformation.
“My passion is working within cross-functional environments, bringing teams such as product, marketing and sales together to deliver transformative solutions to credit unions and dealers. I really enjoy seeing our technology solutions in action and achieving results for our clients.”
Hendricks has more than 20 years of experience in the financial services industry, working and collaborating with some of the largest credit union organizations across the country. His career began at Orange County’s Credit Union, and he has remained committed to the credit union industry, serving in a deep diversification of disciplines including member experience, sales, lending, card services, technology, operations and marketing.
Prior to joining CU Direct in 2014, he held several marketing and management positions, including:
- Vice President of Strategy, Operations & Marketing at UMe Credit Union
- Director of Brand Marketing for Credit Unions at Subcat Media
- Marketing Executive at Harland Clarke
- Branch Supervisor at Orange County’s Credit Union
In 2017, Hendricks oversaw and launched CU Direct’s Innovation Lab in Irvine, CA, as an environment dedicated to designing, prototyping and developing transformative lending technology.