CU Direct Announces New Integration with VinSolutions

Company’s CUDL auto lending platform expands DMS/CRM integration to include VinSolutions, streamlining the application process for dealers and customers


Irvine, Calif. July 16, 2020 CU Direct, the nation’s leading developer of lending software technology for the credit union industry, has announced a new integration with VinSolutions automotive CRM.

As a result of the collaboration, CU Direct has expanded its CUDL auto lending platform’s DMS/CRM integration solution to include VinSolutions.  The system integration with the CUDL platform minimizes the need for dealers to double enter data, better simplifying and streamlining the entire application process, allowing more opportunities for quicker financing solutions.

“Credit unions are an important conduit to financing options for many car buyers,” said Tracy Fred, VP of Operations, CRM Sales and Service, for Cox Automotive’s Dealer Software Solutions.  “We stand with CU Direct in their commitment to giving credit union members all the benefits of a smoother, more efficient and enjoyable car buying experience.”

The new system integration with VinSolutions provides a number of key advantages for dealerships including:

  • Pushing complete deals from VinSolutions directly into CUDL system
  • No double entry of application data
  • Streamlined Workflows
  • Faster processing times allowing for quicker decisions
  • More time to sell products
  • Improved CSI with less customer time in the F&I office

“Our stores got an early trial of this integrated offering and it’s been very effective at streamlining indirect auto lending deals,” said Shane Robidoux, General Manager, Lithia Chrysler Dodge Jeep Ram of Portland.  “Our finance team can push consistent and complete customer and vehicle data from the VinSolutions Connect CRM desking tool straight to CUDL. Saving steps means saving time- that makes everyone’s job easier and keeps customers happier.’

The nation’s largest credit union auto lending network, CUDL connects lenders to 15,000 auto dealers nationwide. Collectively, the 1,100 credit union partners on the CUDL platform have been the nation’s number one auto financing source since 2017.

“The landscape of lending is changing, and we recognize the value and need for delivering a simplified, streamlined application process for dealers and their customers,” said Marty Simons, CUDL Product Director.  “As a result, we’ve joined forces with VinSolutions to provide dealers with the ability to easily send deals to credit unions, paving the way for an improved customer experience.”

About CU Direct

CU Direct delivers enterprise lending solutions and technology to over 1,100 financial institutions under the Origence brand and to 15,000 auto dealers under the CUDL brand.

We are committed to delivering technology and solutions that meet the demands of an evolving financial landscape by bringing innovation and expertise to indirect lending, consumer loan origination, digital lending, marketing automation and CRM, online auto shopping, and outsourced origination services and loan processing.

CU Direct maintains an unwavering commitment to transformative thinking and has been at the forefront of change and innovation in our industry.

About VinSolutions  

As the provider of Connect CRM, a leading dealership customer relationship management system, VinSolutions helps more than 5,000 dealers make every connection count. VinSolutions products integrate dealership systems, processes and tools to deliver a single view of the customer across the

business – so dealers can focus on building relationships throughout the sales cycle. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions fosters dealership success by providing a fully customizable suite of solutions, including equity mining, market pricing and desking tools, combined

with the continuous, personal support of a designated Performance Manager. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified.