CU Direct Partners with Inventory Command Center to Streamline Management of 2.5 Million Vehicles in Dealer Inventory on AutoSMART Platform

New York, NY | October 10, 2017

CU Direct, the nation’s leading lending technology and automotive solutions provider for credit unions, has announced Inventory Command Center (ICC) as its exclusive vehicle inventory management partner.

As a result, ICC is integrated into the CU Direct platform, helping to facilitate near-real-time display of more than 2.5 million new and used vehicle listings on CU Direct’s AutoSMART automobile shopping/buying site. There are 900 credit unions and 12,700 auto dealerships nationwide participating on the AutoSMART platform.

ICC’s Command Center is a unique SaaS (software as a service) offering that enables its enterprise partners to more easily manage vehicle inventory from their dealer partners. The Command Center seamlessly brings together different data sets to create inventory records that are normalized and then accessible through an API. This allows ICC partners to make custom changes with very little effort.

“We are happy to be partnering with ICC to help manage the ever-growing dealer vehicle inventory on our AutoSMART website,” said Phil DuPree, CU Direct’s chief strategy officer, automotive solutions. “With Inventory Command Center powering our inventory, we offer more complete and accurate vehicle information, allowing us to create a more member-friendly experience through our AutoSMART website, and as a result, help drive more opportunities for our credit union and dealer partners.”

“The Command Center was uniquely designed to reduce the need for custom development. Instead, it puts the ability to manage and update inventory in the hands of front-line support personnel,” said Kenny DellaPorta, Inventory Command Center CEO. “Our goal is to help clients take more control of their own data needs. The Command Center’s easy-to-use interface bridges our partner’s desire for greater flexibility with an almost real-time ability to change how information is presented – regardless of how the original data source may have been received.”

Inventory Command Center enables CU Direct’s AutoSMART website to better present the true value of a vehicle. This in turn keeps consumers engaged longer and increases conversion. Additionally, the structured nature of ICC data provides the AutoSMART team with a unique ability to enhance how data is presented and searched. Priority options and specific features are now facets from which consumers can narrow their vehicle search.

About Inventory Command Center

Inventory Command Center (ICC) is an industry leading inventory management platform that enables enterprise clients to take more control of how they receive, manage and display dealer inventory. The Command Center is a SaaS platform that has removed the traditional need for development resources and replaced it with an easy-to-use interface designed for front-line support teams. As a result, traditional processes of setting up a new dealer or feed provider as well as updating incoming inventory now takes only minutes as opposed to weeks. And the near-real-time nature of its APIs means any data changes can be propagated across the web almost immediately. ICC is headquartered in Bohemia, NY and can be found online at

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.