CUDL Completes Two Way DMS Integration With ODE

New DMS Integration Improves Efficiencies and Streamlines Vehicle Application Process for Dealers Using CUDL Lending System

Ontario, Calif. | September 5, 2013

CUDL (, administrators of the nation’s largest auto lending network for credit unions, consisting of over 1,000 credit unions and 10,000 auto dealers, has announced that it has completed Dealer Management System (DMS) integration of its Lending System with Open Dealer Exchange (ODE), along with its parent companies’, ADP and Reynolds and Reynolds, Dealership Management Systems.

As a result of the integration, CUDL offers direct credit application integration for ADP and Reynolds & Reynolds users from the dealer’s DMS directly to the CUDL lending system. With the direct connection from Open Dealer Exchange, CUDL has improved processing efficiencies for their credit union partners and members.

“The success of any new dealer facing solution is measured by those whom are intended to use it; the dealers,” says Steve Luyckx; General Manager Open Dealer Exchange, LLC. “The ODE – CUDL relationship is delivering workflow solutions that enable efficiencies to many lenders who in turn service many more dealers. We are very pleased to have this credit application milestone deploying to the market with queued demand and look forward to expanding the CUDL – ODE market presence.”

The integration between CUDL and ODE provides dealers with the unique ability to send application data to CUDL from their DMS, as well as be able to send application data from CUDL back to their DMS. As a result, the marketplace now has a solution that provides true two-way integration capabilities, eliminating double entry of application data, and further streamlining the entire application process for both dealers and credit unions using the CUDL system.

“As a result of our partnership with Open Dealer Exchange, we’re able to further streamline the entire application process between our credit union and auto dealer partners,” notes Jerry Neemann, executive vice president of CUDL Automotive and strategic alliances. “By introducing this new two-way integration, we’ve improved the loan application process for dealers, while increasing auto loan opportunities for credit unions.”

About Open Dealer Exchange, LLC

A joint venture between ADP Dealer Services, Inc. and The Reynolds and Reynolds Company, Open Dealer Exchange is a technology leader within the automotive F&I process for connecting lenders and F&I product providers with their dealer partners throughout the United States and Canada. By providing a direct connection into the dealership’s main network — the DMS — Open Dealer Exchange virtually removes the need for the dealer to leave their system-of-record during the F&I process. This innovative process results in increased operational efficiencies, reduced contract errors, and a more streamlined process with a lender or provider’s franchised dealerships.

For more information on Open Dealer Exchange and its divisions, please visit

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.