PSCU Partners with CU Direct to Offer New LOS Solution for Credit Unions

CU Direct’s Lending 360 enables consumer lending, indirect lending and online loan applications

St. Petersburg, Fla. | Oct. 26, 2017

PSCU, the nation’s leading CUSO, and CU Direct, the leader in credit union lending technology, announced today their partnership and new product offering for PSCU and its Member-Owner credit unions. Lending 360 — CU Direct’s best-in-class loan origination system — will provide credit unions with an improved member experience by streamlining the entire application process through automation, simplified workflows and powerful reporting capabilities.

PSCU strives to provide the most innovative and advanced technologies, and partnering with CU Direct to offer Lending 360 will allow Member-Owners to further enhance the member experience. The platform’s technology, paired with PSCU’s impressive relationship management and wide variety of product offerings, makes for a powerful combination.

Lending 360 is an origination platform built specifically for credit unions, supporting consumer lending, indirect lending and online loan applications. The product offers streamlined origination, underwriting processing and disbursement, enabling credit unions to increase productivity and efficiency. PSCU also plans to use Lending 360 in conjunction with its Total Member Care (TMC) 24/7/365 contact centers to expedite the application process.

“We are eager to make Lending 360 available to our Member-Owners,” said Dan Ruppe, Product Management Director at PSCU. “Our partnership with CU Direct means our 850-plus credit unions can now offer one of the most comprehensive multichannel lending and account opening solutions on the market to their members.”

Lending 360’s capabilities include:

Intuitive, user-friendly staff interface — Simplifies the application process, makes it easy to train employees and enables faster processing through fewer clicks
Responsive design — Allows branded and customized applications for individual credit unions that render properly on any device, including mobile
Highly configurable — Facilitates specific processes through custom configuration
Powerful decision engine — Supports underwriting strategies with over 1,800 variables available for use in five 3-D matrices and unlimited custom rules
Third-party integration — Connects to most host systems and numerous third parties

“We believe Lending 360 will quickly become a necessity for PSCU’s Member-Owner credit unions,” said Brit Barker, Vice President of Credit Union Solutions at CU Direct. “The highly intuitive platform provides credit unions the ability to drive more loans and account openings faster and more efficiently than before, while improving the member experience throughout the loan application and approval process.”

To learn more about Lending 360, register here for PSCU’s free webinar on Thursday, Nov. 9, at 2:00 p.m. ET.


About PSCU

Established in 1977, PSCU (St. Petersburg, Fla.) is the nation’s leading credit union service organization (CUSO). The company was recognized as CUSO of the Year in 2016 by the National Association of Credit Union Service Organizations. PSCU’s products, financial services solutions and service model collectively support over 850 Owner credit unions representing more than 20 million credit, debit, prepaid, online bill payment and mobile accounts; protect over 2 billion transactions annually from fraud; and optimize credit union performance and growth. Comprehensive 24/7/365 member support is delivered through call centers located throughout the United States. For more information, visit

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.