Credit Unions Incorporate CU Direct’s AutoPREMIER Auto Buying Program

Ten Credit Unions Select CUSO’s AutoPREMIER to Provide Members Personalized Buying Service, Improve Member Satisfaction, Drive Member Loans

Ontario, Calif. | July 15, 2015

CU Direct (, the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, has entered into new partnership agreements with ten credit unions.

As a result of the new agreements, the credit unions will be implementing CU Direct’s AutoPREMIER service. Available in select markets, this complete auto buying solution is designed to significantly enhance member service throughout the auto buying experience, as well as help retain more member loans.

Credit unions that will be incorporating AutoPREMIER include: Dearborn, Michigan’s DFCU Financial (215,587 members, $3.9 billion in assets); Manhattan Beach, California-based Kinecta Federal Credit Union (276,000 members, $3.7 billion in assets); Albany, New York-based SEFCU (318,183 members, $2.8 billion in assets); Madison, Wisconsin’s Summit Credit Union (142,880 members, $2.07 billion in assets); East Hartford, Connecticut’s American Eagle Financial Credit Union (107,507 members, $1.3 billion in assets); Richmond-based Virginia Credit Union (154,789 members, $1.1 billion in assets); Provo-based Utah Community Credit Union (121,799 members, $942.4 million in assets); Bellevue, Nebraska’s SAC Federal Credit Union (86,412 members, $759.3 million in assets); Oklahoma City, Oklahoma-based FAA Credit Union (49,153 members, $553.8 million in assets); and Oklahoma City-based Oklahoma Employees Credit Union (41,512 members, $468.7 million in assets).

“OECU is always looking for additional ways to enhance our members’ auto buying experience and AutoPREMIER is a perfect fit,” says Jennifer Lown, vice president of marketing/business development at Oklahoma Employees Credit Union. “Our members love having access to this value added service.”

“We are excited to be partnering with the credit unions to bring them a complete auto buying solution that will enhance member service, drive more member auto loans and help protect and grow their portfolios,” notes Jerry Neemann, CU Direct’s executive vice president.“Leveraging the AutoPremier program will help our partner credit unions gain a competitive edge by providing a unique member-centric buying experience that builds loyalty and improves look-to-book rate by remaining with the member through the entire buying process.”

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.