Citadel Credit Union’s Jeff March Elected as New Chairman of CU Direct

CU Direct’s Board Election Results and New Officers Announced at Annual Drive Conference, America First’s Lund and California/Nevada Credit Union League’s Dykstra Recognized for Service.

Las Vegas, Nevada | May 22, 2015

CU Direct (, the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, announced the results of its board of directors and new officers elections during the company’s annual Drive Lending & Marketing Conference this week in Las Vegas.

Results of board and officer elections were announced during CU Direct’s Annual Shareholders Meeting held at the conference.

CU Direct’s shareholders re-elected Donna Bland, president and CEO of Golden 1 Credit Union, Sterling Nielsen, president and CEO of Mountain America Credit Union, and Brett Martinez, president and CEO of Redwood Credit Union, to new three year board terms.

CU Direct’s board of directors elected Jeff March as the company’s new chairman during its officers election. March has served on CU Direct’s board since 2008. The company’s board of directors also elected Nader Moghaddam, president & CEO of Financial Partners Credit Union, as vice chairman, and Keith Sultemeier, president & CEO, Kinecta Federal Credit Union, as the board’s secretary and treasurer.

During the company’s shareholder’s meeting, CU Direct’s president and CEO, Tony Boutelle, along with the board of directors, recognized outgoing chairman, John Lund, president and CEO of America First, for his leadership, dedication and distinguished service as chairman of the board from 2013-2015. “CU Direct wishes to express its sincere gratitude and appreciation for your leadership, guidance, and outstanding service as chairman,” said Boutelle of Lund. Lund remains a director on CU Direct’s board, which he has served on since 2005.

Dianna Dykstra, president and CEO of the California/Nevada Credit Union League, was also acknowledged during the company’s shareholders meeting. Dykstra, fondly regarded as the “mother of CU Direct,” served on the company’s board for 17 years, serving as chairman from 2003 to 2005. “We thank Dianna for her visionary guidance, superior leadership, and dedication to our company over three decades,” stated Boutelle.

Also serving on CU Direct’s board of directors are: Jim Laffoon, president and CEO, Security Service Federal Credit Union; Benson Porter, president and CEO, BECU; and Chuck Purvis, president & CEO, Coastal Federal Credit Union.

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.