CU Direct Announces Speakers for its DRIVE ’15 Lending & Marketing Conference

Financial Lending and Marketing Experts Head Extensive Speaker Line-up Providing Strategies for Success in a Competitive Marketplace.

Ontario, Calif. | March 4, 2015

CU Direct ( the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, has announced the speaker line-up for its DRIVE ’15 Lending and Marketing Conference.

The CUSO’s seventeenth annual conference will be held May 20-21, 2015 in Las Vegas, Nevada, at the Cosmopolitan Hotel and Resort.

The conference will focus on the latest lending and marketing strategies, tools and best practices, for credit unions to build stronger, more profitable lending portfolios and to reach more members.

DRIVE ’15’s dynamic speaker line-up includes: Bob Lutz, one of the world’s most experienced and high-profile auto executives, retired Vice Chairman of General Motors Corporation, and regarded as Detroit’s “ultimate car guy;” Andrew Davis, renowned media and marketing strategist, recognized as one of today’s top 3 most influential marketers by CMWorld, best-selling author and co-founder of Tippingpoint Labs; Mike Maddock, self-proclaimed “Idea Monkey,” entrepreneur, inventor, author, and founding partner/CEO of Maddock Douglas; George Hofheimer, Chief Knowledge Officer, Filene Research Institute; Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft; and Jeff Schood, founder, CEO, Intuvo.

The conference offers a comprehensive lending track addressing key topics such as CFPB compliance, portfolio and risk management, cross-selling and onboarding strategies, and retail lending strategies. Lending sessions include speakers from Experian, Equifax, TransUnion, Hudson Cook, Cornerstone Advisors, Dollar & Associates, and the National Automobile Dealers Association (NADA), as well as automotive dealer and credit union lender best practice panels.

The conference also provides an extensive line-up of marketing sessions, covering a variety of topics, such as integrated marketing strategies, social media strategies, member engagement, and leveraging Big Data to advance marketing success, with speakers from Microsoft, Currency Marketing, and Ansira.

“We strive to deliver the industry’s most comprehensive educational forum, providing tangible lending and marketing solutions for today’s marketplace,” noted Tony Boutelle, CU Direct’s president and CEO. “Our DRIVE Conference provides attendees the knowledge and strategies necessary for credit unions to build and manage effective, successful lending programs.”

Credit unions interested in attending CU Direct’s 2015 DRIVE Conference can visit the event’s website, or contact the company’s events department at [email protected].

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.