CU Direct Appoints New Chief Financial Officer

Ontario, CA | February 14, 2018

CU Direct ( the nation’s leading developer of lending software technology to the credit union industry, announced that Neetu Bhagat has been promoted as the company’s new chief financial officer.

Ms. Bhagat has served as corporate controller since joining the company in 2016, and has more than 17 years of experience in both public and private organizations in a variety of finance and accounting positions, with proven expertise in rapid growth environments.

Prior to joining CU Direct, Ms. Bhagat served as the corporate controller for Ontellus, a provider of data retrieval services for the insurance and legal claims industry.

“Neetu has been an important part of CU Direct over the last two years. Her unique combination of skills and experience make her an invaluable asset stepping into the CFO role, as we continue to expand our markets and create new value for our partners and clients,” said Bob Child, chief operating officer of CU Direct.

Previously, Ms. Bhagat was director of finance at Allergan, a global, publicly traded pharmaceutical company. Ms. Bhagat earned both an MBA and bachelor of science in accounting from Delhi University, India.

Credit unions funded 1.8 million loans through CU Direct’s Lending 360 and CUDL lending platform, generating a record $39 billion in credit union auto loans in 2017. CU Direct credit union partners experienced 16.2% loan growth in 2017, and as an aggregate, were the largest auto lender in the nation.


About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.