CU Direct Booth Wins Best of Show Award at NADA Convention & Expo
Ontario, Calif. | February 12, 2019
CU Direct, the nation’s leading credit union lending technology developer, has been presented with the Best Medium Island Booth Award for the 2019 National Automobile Dealers Association Convention & Expo, held at the Moscone Center in San Francisco, California, January 24-27.
The company’s award-winning booth design focused on providing a unique environment where staff could easily connect and interact with dealers to discuss their evolving needs, from technology, to driving more sales, and further advancing credit union relationships. CU Direct’s marketing team partnered with well-known brand experience agency MC² to develop the booth’s overall look and theme.
“Beyond promoting our CUDL lending platform and dealer services, it was important for us to create a space that would foster meaningful dialog between the dealer and credit union communities,” noted CU Direct’s chief marketing officer, Brian Hendricks. “We greatly appreciate our long-standing relationship with NADA and are honored to be recognized for our efforts to connect with the dealer community during the convention,” Hendricks added.
The convention’s annual “Best in Show” awards, given in four categories according to exhibit size, recognize companies for excellence in design, including the use of innovative materials and creativity in color, lighting and attractions. The exhibits were also evaluated on branding, company imagery, and messaging associated with promotion of product/service.
Competition at this year’s convention included 538 exhibiting companies. According to NADA, there were more than 22,000 total attendees at the four-day show. Attendees included U.S. new-car dealers and commercial-truck dealers and their managers, international dealers from 37 countries, automaker executives, exhibitor staff, allied industry professionals and media.
CU Direct serves 14,000 dealers nationwide, providing automotive solutions to the dealer industry, including CUDL, the nation’s largest credit union auto lending network, and AutoSMART, the largest digital auto shopping resource for credit union members.
About CU Direct
For twenty-five years, CU Direct has been a lending technology leader, helping credit unions fund $213 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit cudirect.com. Connect with CU Direct on Twitter and LinkedIn.