Georgia United Credit Union Leverages CU Direct’s Lending 360 System to Streamline Loan Originations

Credit union selects loan origination system to drive more loans, enhance member experience and improve efficiencies.

Ontario, California | February 5, 2019

CU Direct, the nation’s leading credit union lending technology developer, has partnered with Georgia United Credit Union (161,747 members, $1.3 billion in assets) to implement Lending 360, the company’s comprehensive account and loan origination system (LOS). More than 140 credit unions are leveraging the Lending 360 platform to drive both loan efficiencies and originations.

“In selecting CU Direct and Lending 360, we feel we’ve selected a partner that will not only meet our current needs, but also grow and evolve with us as our business changes, said Mike London, chief lending officer at Georgia United. “The system’s flexibility and configurability will give us the ability to improve operational efficiency, integrate with other providers more easily, and provide our members with a well-hosted borrowing experience. Furthermore, CU Direct’s vision for the future and core values align with Georgia United’s, making them the best technology partner for our credit union.”

As an industry-leading, comprehensive account and loan origination system, Lending 360 offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance loan officer efficiency and member experience. As a result, credit unions and CUSO’s are able to gain a true competitive edge in the lending landscape’s fast-paced environment.

Lending 360’s powerful, robust account origination allows credit union members to open checking, savings, money market and CD accounts online at any time. With the Lending 360 workflow engine, credit unions have a single platform that automates application processing activities across all consumer lending channels.

“CU Direct is committed to assisting credit unions improve their member experience by using innovative technologies that leverage extensive marketplace research, needs, voice of the customer and data driven results,”noted Brit Barker, vice president of credit union solutions at CU Direct. “We’re excited to be working with Georgia United to help them gain a competitive edge in the marketplace, and greater market share, by leveraging our platform’s capabilities.”

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $213 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,800 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.