CU Direct Introduces Origence—A New Brand for Financial Institution Solutions

Origence brand conveys company’s mission to deliver the ultimate origination experience


IRVINE, California – Feb. 20, 2020CU Direct, the nation’s leading developer of lending software technology for the credit union industry, announced it has launched Origence, a new brand for its products and solutions serving financial institutions.

The Origence brand is another step in the company’s expansion to serve the indirect and consumer lending needs of financial institutions through a single enterprise origination platform.

The Origence brand represents the company’s focus on leveraging its expertise in “origination” and “experience,” to enable consumers and lenders to effortlessly move through the loan process in today’s ever-evolving lending environment.

CU Direct will continue as a technology credit union service organization (CUSO), driving the new market- facing Origence brand for credit unions and other financial institutions, as well as the CUDL® brand for auto dealers.  The company, which started with the CUDL indirect lending network in 1994, currently serves more than 1,100 financial institutions nationwide, helping originators fund more than $215 billion in loans over the last 25 years.

“For 25 years, CU Direct has continually evolved, developing industry-leading products and services, and disrupting longstanding processes to help credit unions win,” said CU Direct president and CEO Tony Boutelle. “Now, as we build the ultimate origination experience, the new Origence brand will create greater clarity of our breadth of solutions, as well as communicate our vision for the future of lending.”

Origence will be exhibiting at CUNA’s Governmental Affairs Conference (booth #309) from Feb. 23 to Feb. 27 in Washington, D.C.

About CU Direct

CU Direct delivers enterprise lending solutions and technology to over 1,100 financial institutions under the Origence brand and to 15,000 auto dealers under the CUDL brand.

We are committed to delivering technology and solutions that meet the demands of an evolving financial landscape by bringing innovation and expertise to indirect lending, consumer loan origination, digital lending, marketing automation and CRM, online auto shopping, and outsourced origination services and loan processing.

CU Direct maintains an unwavering commitment to transformative thinking and has been at the forefront of change and innovation in our industry.

About Origence
Origence, a CU Direct brand, is a financial technology provider dedicated to creating new approaches to the loan origination experience. The company’s enterprise origination solution, the Origence platform, powers mortgage, consumer, indirect, and home equity lending for financial institutions. The platform includes marketing automation and POS (point-of-sale) capabilities to deliver greater sales opportunities. By bringing automation front and center to the digital lending process, Origence makes life easier for lenders and consumers alike. The company is headquartered in Irvine, California. For more information, visit Follow us on Twitter and LinkedIn.