CU Direct’s DRIVE Conference rebranded as ORIGEN8 Lending and Users Conference

Name change focuses on an exciting new era of lending and transformation

Ontario, CA, October 31, 2019 — CU Direct, the nation’s leading credit union lending technology and solutions company, announced that its DRIVE lending conference has been rebranded as ORIGEN8, to better reflect today’s evolving lending marketplace.

ORIGEN8 will build upon the 20+ year history of CU Direct’s annual conference, focusing on next generation lending trends, strategies and technology necessary to remain competitive in today’s ever-changing lending landscape.

The event’s expanded agenda will provide a highly comprehensive and robust look at all aspects and areas of lending, including:

• Consumer lending
• Auto lending
• Mortgage lending
• Innovation
• Economics

• Marketing
• Analytics
• Research
• Digital lending
• Best practices

“For twenty years our annual conference has delivered the latest marketplace lending trends,” noted Tony Boutelle, CU Direct’s president and CEO.  “As we continue to drive innovation within our industry, we look forward to delivering deeper insight and perspective to today’s lending landscape through our new ORIGEN8 Lending and Users Conference.  Our goal is to deliver the industry’s most comprehensive thought leadership forum, providing strategies to guide lenders in an increasingly competitive marketplace.”

About CU Direct

For twenty-five years, CU Direct has been a lending technology leader, helping credit unions fund $213 billion in loans.  An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions, 14,800 auto dealers, retailers and medical providers nationwide.  CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, online marketplace, analytics marketing and CRM, auto shopping and business process outsourcing.  The company focuses on four key areas: providing growth opportunities, creating operational efficiencies, delivering exceptional experiences and protecting credit union members. Connect with CU Direct at and on Twitter and LinkedIn.

The 2020 ORIGEN8 Lending & Users Conference takes place June 9-11, 2020 in Aurora, Colorado.

Credit unions interested in attending the conference can visit the event’s website, or contact the company’s events department at [email protected].

CU Direct + CU Direct Connect