Honor Credit Union Partners with CU Direct to Drive Member Loans, Streamline Loan Originations

Ontario, CA | September 5, 2019

CU Direct, the nation’s leading credit union lending technology and solutions, has partnered with Honor Credit Union (84,237 members, $978.1 million in assets) to implement Lending 360, the company’s comprehensive account and loan origination system (LOS). More than 150 credit unions are leveraging the Lending 360 platform to drive both loan efficiencies and originations.

As a result of the partnership, Honor Credit Union is implementing Lending 360 to increase member loans, while enhancing overall efficiencies to strengthen Honor as a market leader.

“At Honor our primary motivation is our membership and their experience with us,” said Dustin Nehls, vice president of consumer lending for Honor Credit Union. “CU Direct’s Lending 360 platform will directly enhance our member’s lending experience by utilizing technology to provide faster lending solutions. We are excited to have a strong partner like CU Direct that will directly support us in our efforts.”

As an industry-leading, comprehensive account and loan origination system, Lending 360 offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance loan officer efficiency and member experience. As a result, credit unions and CUSO’s are able to gain a true competitive edge in the lending landscape’s fast-paced environment.

Nehls went on to note that “as we evaluate potential partners, it’s important to Honor that we align with organizations that understand the credit union difference. As a CUSO, CU Direct values what differentiates credit unions from other lenders.”

Lending 360’s powerful, robust account origination allows credit union members to open checking, savings, money market and CD accounts online at any time. With the Lending 360 workflow engine, credit unions have a single platform that automates application processing activities across all consumer lending channels.

“CU Direct is committed to assisting credit unions improve their member experience by using innovative technologies that leverage extensive marketplace research, needs, voice of the customer and data driven results,” noted Brit Barker, vice president of enterprise solutions at CU Direct. “We’re excited to be working with Honor Credit Union to help them gain a competitive edge in the marketplace, and greater market share, by leveraging Lending 360’s capabilities.”

About CU Direct

CU Direct delivers enterprise lending solutions and technology to over 1,100 financial institutions under the Origence brand and to 15,000 auto dealers under the CUDL brand.

We are committed to delivering technology and solutions that meet the demands of an evolving financial landscape by bringing innovation and expertise to indirect lending, consumer loan origination, digital lending, marketing automation and CRM, online auto shopping, and outsourced origination services and loan processing.

CU Direct maintains an unwavering commitment to transformative thinking and has been at the forefront of change and innovation in our industry.

Lending 360 | CapEd CUCU Direct + CU Direct Connect