Honor Credit Union Partners with CU Direct to Drive Member Loans, Streamline Loan Originations

Ontario, CA | September 5, 2019

CU Direct, the nation’s leading credit union lending technology and solutions, has partnered with Honor Credit Union (84,237 members, $978.1 million in assets) to implement Lending 360, the company’s comprehensive account and loan origination system (LOS). More than 150 credit unions are leveraging the Lending 360 platform to drive both loan efficiencies and originations.

As a result of the partnership, Honor Credit Union is implementing Lending 360 to increase member loans, while enhancing overall efficiencies to strengthen Honor as a market leader.

“At Honor our primary motivation is our membership and their experience with us,” said Dustin Nehls, vice president of consumer lending for Honor Credit Union. “CU Direct’s Lending 360 platform will directly enhance our member’s lending experience by utilizing technology to provide faster lending solutions. We are excited to have a strong partner like CU Direct that will directly support us in our efforts.”

As an industry-leading, comprehensive account and loan origination system, Lending 360 offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance loan officer efficiency and member experience. As a result, credit unions and CUSO’s are able to gain a true competitive edge in the lending landscape’s fast-paced environment.

Nehls went on to note that “as we evaluate potential partners, it’s important to Honor that we align with organizations that understand the credit union difference. As a CUSO, CU Direct values what differentiates credit unions from other lenders.”

Lending 360’s powerful, robust account origination allows credit union members to open checking, savings, money market and CD accounts online at any time. With the Lending 360 workflow engine, credit unions have a single platform that automates application processing activities across all consumer lending channels.

“CU Direct is committed to assisting credit unions improve their member experience by using innovative technologies that leverage extensive marketplace research, needs, voice of the customer and data driven results,” noted Brit Barker, vice president of enterprise solutions at CU Direct. “We’re excited to be working with Honor Credit Union to help them gain a competitive edge in the marketplace, and greater market share, by leveraging Lending 360’s capabilities.”

About CU Direct

For twenty-five years, CU Direct has been a lending technology leader, helping credit unions fund $213 billion in loans. An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions, 14,800 auto dealers, retailers and medical providers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics marketing and CRM, auto shopping and business process outsourcing. The company focuses on four key areas: providing growth opportunities, creating operational efficiencies, delivering exceptional experiences and protecting credit union members. Connect with CU Direct at cudirect.com and on Twitter and LinkedIn.

Lending 360 | CapEd CU