Royal Credit Union, La Capitol FCU Turn to Intuvo’s Best-in-Class Mortgage Marketing Platform to Help Drive Loan Growth

Credit Unions Look to Increase Mortgage Lending Growth by up to 30%, Reduce Workload and Improve Efficiencies

Scotts Valley, California | March 16, 2016

Intuvo (, a leading provider of marketing automation software to the credit union industry, and a division of CU Direct, has entered into new partnership agreements with Royal Credit Union (165,212 members/$1.6 billion in assets) and La Capitol Federal Credit Union (52,504 members/$462.4 million in assets).

With the new agreement, the credit unions will be implementing Intuvo’s mortgage automated marketing platform to increase loan volume and member satisfaction. The company’s mortgage platform provides credit unions with dynamic, marketing automation and communication tools to stay engaged with members throughout the home shopping, buying, and loan closing process.

“Our credit union customers typically experience an average increase of pull through rates of 20%-80%, while reducing staff workload 10%-30%,” says Jeff Shood, Intuvo’s president and co-founder. “We look forward to helping Royal Credit Union and La Capitol FCU employ member marketing strategies that will meet or exceed these rates, while also improving net promoter scores, and increasing products per member.”

Unique to Intuvo is the ability to integrate their software platform directly, and seamlessly, to credit unions’ mortgage loan origination systems (LOS), including Accenture Mortgage Cadence, Ellie Mae Encompass, D+H MortgageBot, Lending QB, FICS, and others, and provides ready to execute marketing communications. As a result, Intuvo is able to help credit unions build member loyalty and business relationships with realtors through the mortgage channel, and increase mortgage loan opportunities.

Intuvo customers have consistently increased their lending business by up to 30% by automating the analysis of real-time member data and triggering personalized communication via email, direct mail and sales force automation.

About Intuvo

Intuvo is a leading marketing automation software platform to the credit union industry. Intuvo helps credit unions grow their lending business by automating the analysis of their customer base and then triggering personalized marketing via email, direct mail and sales force automation. Intuvo’s marketing automation tools are customized and deployed within 30 days, unlike traditional and generic CRM and marketing automation platforms. Industry leading organizations leverage Intuvo’s solutions to effectively increase member satisfaction and loan volume.

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.