Credit Unions Recognized by CU Direct for Accomplishments in Lending

Credit Unions Presented with Industry Best Practice and Diamond Awards During Company’s Annual DRIVE Conference

San Diego, CA | May 19, 2016

With the annual DRIVE Conference for credit unions as the backdrop, CU Direct (, the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, today revealed the winners of their 2016 Best Practices Awards.

The awards, which recognize credit unions’ exemplary lending and marketing practices and success in 2015, were presented during the conference’s Awards Luncheon. A capacity crowd of more than 500 conference attendees were on hand as four credit unions were acknowledged by CU Direct for their achievements in the areas of Business Development, Excellence in Lending, and Marketing to Members. The company also presented its Diamond Award to one credit union for its overall excellence and success in the lending marketplace in 2015.

CU Direct Best Practice Award winners are:

  • Winning credit union in the category of Business Development: Upper Marlboro, Maryland’s NASA Federal Credit Union (119,371 members, $1.7 billion in assets)
  • Award winner in the category of Excellence in Lending (Indirect Lending): Portland, Oregon-based OnPoint Community Credit Union (294,920 members, $3.9 billion in assets)
  • Award winner in the category of Excellence in Lending (Direct Lending): Baton Rouge, Louisiana’s La Capitol Federal Credit Union (52,237 members, $463.1 million in assets)
  • Winning credit union in the category of Marketing to Members: Bartlesville, Oklahoma’s Truity Credit Union (71,262 members, $717.1 million in assets)

Concluding the awards, CU Direct recognized Vacaville, California’s Travis Credit Union (176,959 members, $2.5 billion in assets) with the CU Direct Diamond Award, for their continued success in advancing their indirect lending program.

“We greatly appreciate the hard work and dedication our credit union partners put into their lending programs,” stated Tony Boutelle, president and CEO of CU Direct. “Congratulating and celebrating their high performance is our way of saying thank you. Their accomplishments provide insight to the strategies and best practices that will contribute to the overall success of our credit unions’ lending programs.”

CU Direct’s annual DRIVE Lending and Marketing conference provides attendees with the latest industry thinking and perspectives on the lending marketplace, covering a broad spectrum of industry topics, from lending strategies, Indirect Lending, business intelligence, portfolio management, and CU efficiencies, to marketing, risk management, and more.

CU Direct’s 2017 DRIVE Conference will be held May 23-25, 2017 at the Cosmopolitan Hotel Resort & Casino in Las Vegas, Nevada.

About CU Direct

For more than twenty years, CU Direct has been a lending technology leader, helping credit unions fund $211 billion in loans. More than 1,100 credit unions rely on CU Direct’s solutions to generate loans, create efficiencies, and grow membership. From CUDL, the industry’s number one auto lending platform, to the industry’s revolutionary Lending 360 Loan Origination System, and Lending Insights dynamic analytic tools, CU Direct develops the technology that helps credit unions advance their lending programs and overall portfolio success. 14,000 auto dealers nationwide use CU Direct’s automotive solutions to connect with credit unions and their members to drive sales and increase their bottom lines. For more information, visit Connect with CU Direct on Twitter and LinkedIn.